The modern site selector is a one-person decision support system: part mediator, part guide, and all-around confidant to harried senior managers who are unfamiliar with and too busy for the responsibilities thrust upon them. The role of the site selector has changed profoundly over the last century, a change shaped largely by greater access to better information, stunning technological advances, and the rapid global migration of human and financial capital. This article maps the origins of this fascinating profession, outlines the process by which companies make location decisions, describes the varied roles that site selectors play in this process, and offers one practitioner’s opinion on what the future holds.
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