Bank of New York (BNY) Mellon had multiple near-term lease expirations across three states, requiring review of a wide range of location options to consolidate operations and reduce costs.
Other states offered significant "new job" incentives to attract BNY Mellon, but New Jersey was ill-equipped to save its existing jobs. BLS & Co. initiated a campaign to create a new "retention" incentive for New Jersey, beginning with a "white paper" on its policy merits, and organized a coalition of business and government leaders to promote the new legislation.
The new program - Business Retention & Relocation Grant (BRRAG) - provided transferable tax credits for large projects, and premium incentives for projects relocating to urban centers. The legislature adopted BRRAG in time for BNY Mellon's location decision.
BLS & Co. crafted land use and community engagement strategies to assist Hercules with the disposition of 2,100 acres of brownfields in New Jersey. The engagement involved strategies to reposition and/or redevelop four sites on a portfolio basis, quickly enabling sale of the most market-ready property to generate the resources needed to pursue the redevelopment potential of the longer-lead sites.
BLS & Co.'s efforts focused on an affirmative, inclusive community/intervenor strategy to define the benefits associated with redevelopment, including demonstrating the fiscal and economic impacts of a market-based approach to re-use of the sites. BLS & Co. also managed an RFP process to identify and select the most qualified bidders for the sites, then managed the transaction that resulted in the sale of a 100-acre property in Burlington, New Jersey which has since been redeveloped with over 1 million square feet of modern warehouse space.
Since our first project with Eli Lilly and Company (“Lilly”) in 2008, BLS & Co. has served as strategic advisor on multiple site selection and incentives advisory projects throughout the company’s real estate portfolio, involving over $8 billion in planned investment and 3,000 in announced new positions.
Project Highlights
Subaru, which had outgrown its space in Cherry Hill, NJ, hired BLS & Co. to evaluate locations for a new ground-up headquarters and service engineering center. After considering sites in New Jersey and Pennsylvania, the firm chose to locate adjacent to the Campbell Gateway District in Camden, NJ.
BLS & Co. advised New York Life on the relocation of approximately 1,000 employees from the company’s Manhattan headquarters location to a new facility in Westchester, New York.
BLS & Co. was successful in securing an economic development incentive package that included a PILOT (Payment in Lieu of Taxes), sales tax exemptions on construction materials and FF&E purchases, a state capital grant and a discount of the utility bills.
BLS & Co. developed and executed an incentives strategy to induce the company to consolidate Royal Bank of Scotland's North American corporate bank, based in NYC, and its RBS/Greenwich Capital headquarters in a new office and trading floor in Stamford, CT. The package consists of transferable corporate income tax credits and other incentives in connection with the proposed retention and creation of approximately 1,800 jobs. The scale of this package required legislative hearings and consent.
When Roche required assistance to fast-track a decision on the location of its new Translational Clinical Research Center (TCRC), the company engaged BLS & Co. to secure incentives in support of this elite research early development organization. After a thorough site selection process, the company chose the build-to-suit Alexandria Center on Manhattan’s east side for its new facility.
BLS & Co. was engaged to devise an incentives strategy for ACE Limited (now Chubb) in support of their consolidation and relocation of back office operations from New York City to Jersey City, New Jersey.
As part of the package, ACE was approved for a New Jersey BEIP grant and an exemption from sales tax on construction materials and equipment purchases.