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Case study


Project Overview

HelloFresh, an international meal kit company with offices in New York City and Germany, chose to relocate and expand its operations to Newark, NJ.  After a nationwide search, the firm decided to lease a 217,000 square foot distribution space and an additional 20,000 square feet of office space in downtown Newark.  The NJ Economic Development Authority estimates the project will yield a net benefit to the state of $4.1 million over 20 years.


  • Retention of 89 jobs and creation of 321 jobs in the distribution center; 122 new jobs and 33 retained at the customer care facility (call center)
  • Space occupied:  225,000 of distribution space; 20,000 square feet in its customer care center in Newark, NJ
  • Economic impact:  $4.1 million over 20 years