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Case study


Project Overview

HelloFresh, an international meal kit company with offices in New York City and Germany, chose to relocate and expand its operations to Newark, NJ.  After a nationwide search, the firm decided to lease a 217,000 square foot distribution space and an additional 20,000 square feet of office space in downtown Newark.  The NJ Economic Development Authority estimates the project will yield a net benefit to the state of $4.1 million over 20 years.


  • Retention of 89 jobs and creation of 321 jobs in the distribution center; 122 new jobs and 33 retained at the customer care facility (call center)
  • Space occupied:  225,000 of distribution space; 20,000 square feet in its customer care center in Newark, NJ
  • Economic impact:  $4.1 million over 20 years

Energy Services

HelloFresh is committed to science-based emissions reduction targets. In the US, HelloFresh piloted a new software that optimizes energy use by the refrigeration systems in distribution centers. Refrigeration is the largest electricity consumer in the company’s operating facilities, and HelloFresh is now rolling out the software across all US facilities. HelloFresh US has also sourced renewable electricity for 100% of its facilities since 2020. This was accomplished by procuring renewable wind energy in electric deregulated states and using renewable energy credits (RECs) in these states.