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Case study

Omnicom Group Inc.

Project Overview

BLS & Co served as site selection and incentives consultant for Omnicom Group Inc. in support of the company’s competitive location decision-making process for targeted functions to be relocated out of New York City.

BLS & Co. advised Omnicom on evaluation of alternative relocation strategies to maximize savings and minimize operational disruption by redeploying selected operations to be co-located with related functions in cities where the company has successful operating experience and excess real estate capacity. Ultimately, the incentives package from the State of New Jersey was sufficient to induce the company to relocate nearly 500 jobs to Jersey City.  Omnicom considered locations in Connecticut, Texas, Ohio and Costa Rica before selecting New Jersey.


  • 493 jobs
  • 79,000 square feet of space
  • $17 million capital investment

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